What's curious is that Trott's passion and undoubted genius hasn't put him in the pantheon of creative greats. Nick Bell, the D&AD president, compares him with David Abbott, John Webster, John Hegarty and Tim Delaney as a groundbreaker who has set the tone of the agencies bearing his name.
Maybe so. But Trott never shed his reputation for being impossible and dangerous. Moreover, while the enthusiasm of Hegarty and Delaney for the business is undiminished, Trott seems soured by it. "There are a lot of people in advertising who are as good as me, but there are an awful lot of people who aren't," he grumbled a few years ago. "It's frustrating to see them doing the work."