The news that TV broadcasters have finally managed to bury their differences and agree on a joint marketing initiative will surprise many. But this new spirit of collaboration is the ultimate proof that the old back-biting culture characteristic of airtime sales, particularly ITV, has been smothered. With last year's merger of Carlton and Granada, a lot of the poisonous and inward-looking politics disappeared. Broadcasters now stand to benefit from a healthier blend of competition and co-operation.
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