EDITORIAL: The Unicef push shows what we can do

For an industry all too often stereotyped by large egos and even

larger pay cheques, advertising does more than its fair share of

charitable work.

Take the Unicef campaign in production at TBWA/London.

The global push stars Nelson Mandela and will launch Unicef's Global

Movement For Children. Crucially, the pounds 200 million worth of media

space has been donated by Unicef supporters and there's no better

example of what can really be achieved when the advertising industry

pulls together for a great cause.

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