EDITORIAL: When 15 minutes comes at a price

Whenever TV programmers tackle the subject of advertising it almost always turns into an unequal fight. Journalists have long been tempted to cast the industry’s exponents as immoral, malevolent and highly manipulative.

Whenever TV programmers tackle the subject of advertising it almost

always turns into an unequal fight. Journalists have long been tempted

to cast the industry’s exponents as immoral, malevolent and highly

manipulative.



And the gung-ho approach of some agency types who allow themselves to be

ambushed for the sake of a few minutes’ airtime doesn’t help.



Rupert Howell, president of the Institute of Practitioners in

Advertising, is rightly concerned about how the industry was stitched up

in BBC2’s documentary, Getting Older Younger. But then, well-briefed and

socially conscious ad people don’t make for good TV.



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