Whenever TV programmers tackle the subject of advertising it almost
always turns into an unequal fight. Journalists have long been tempted
to cast the industry’s exponents as immoral, malevolent and highly
And the gung-ho approach of some agency types who allow themselves to be
ambushed for the sake of a few minutes’ airtime doesn’t help.
Rupert Howell, president of the Institute of Practitioners in
Advertising, is rightly concerned about how the industry was stitched up
in BBC2’s documentary, Getting Older Younger. But then, well-briefed and
socially conscious ad people don’t make for good TV.