EDITORIAL: Why Cilla can cancel her Equity date

Only a savaging by a dead sheep could be worse for Cilla Black than being shoehorned out of Equity for recording a voiceover in defiance of its commercials boycott.

Only a savaging by a dead sheep could be worse for Cilla Black than

being shoehorned out of Equity for recording a voiceover in defiance of

its commercials boycott.



It’s easy to laugh at the union’s feather dust-up with the highest paid

woman on UK TV, who needs an Equity card about as much as a Blind Date

contestant needs a cure for low self-esteem. With the odds stacked

against it, Equity is reduced to symbolic gestures to stiffen its

members’ resolve.



Meanwhile, the boycott has become more of a minor irritant than a major

problem for agencies.



New arrangements between actors and advertisers are emerging which call

into question the need for a new agreement and threaten to marginalise

the union. The time may be approaching when Equity will have to

extricate itself from the dispute if it is to retain any vestige of

dignity or authority.



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