Editorial: Will pitches ever have a refund policy?

Talking of morals, it's not surprising that the unusually high number of agency pitches being won by the incumbent is being greeted with cynicism by other contesting shops.

Some suggest clients should show their good faith by putting an agreed amount in a pot to be distributed among the losing agencies should the incumbent keep the business. A worthy idea in theory. In practice, the fiercely competitive nature of the market makes it unlikely clients will agree. Simply because they don't have to.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now