Lowe Lintas' work for Weetabix is the kind of advertising that most
agencies aspire to create, yet at the end of last week, after a four-way
pitch, the cereal company decided it should centralise its £30
million business into Banks Hoggins O'Shea/FCB. It believes its business
needs will be best served by working closely with a single agency.
Good luck to Banks Hoggins, for no matter what kind of work it produces,
the industry will inevitably compare it unfavorably with Lowe's work -
from the "have you had yours" campaign to the more recent
Withabix/Withoutabix.
