EDITORIAL: 'Withabix' will be a tough act to follow

Lowe Lintas' work for Weetabix is the kind of advertising that most

agencies aspire to create, yet at the end of last week, after a four-way

pitch, the cereal company decided it should centralise its £30

million business into Banks Hoggins O'Shea/FCB. It believes its business

needs will be best served by working closely with a single agency.



Good luck to Banks Hoggins, for no matter what kind of work it produces,

the industry will inevitably compare it unfavorably with Lowe's work -

from the "have you had yours" campaign to the more recent

Withabix/Withoutabix.



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