Of course the film's auteurs, directing duo Daddy created an ironic twist on the truth - a market which is tougher than ever for new directors to break into. There are already hundreds of directors chasing the sexy agency brief - which are about as rare as a client with a decent budget. Such competition results in the well-established directors snaring all the choice projects.
This is why, last year, Campaign Screen initiated its New Directors Competition with D&AD. By supporting, exposing and promoting new talent, the idea is to kickstart the careers of promising individuals. It certainly worked for last year's winner Carl Erik Rinsch who found himself propelled into the big league. Just one week after winning, eight scripts from leading agencies landed on his lap and he has gone on to direct spots for Lexus, McDonald's, Nestle and Sony.
This is also why we have decided to produce this New Talent issue - a valuable creative resource, we believe, which rounds up the best talent of 2002. As well as our own competition winners and nominees,we have scoured the globe to bring you the latest hot new names, including festival and awards winnes and the best of the latest graduates.
We've unveiled the stars, it's now up to you to pluck them from the sky.