ITN New Media has named Philippa Edward, FT.com’s head of new-media
sales, its commercial director.
Edward, who started out as a secretary for Reuters, will join the
company on 24 July and take charge of driving commercial revenues across
ITN’s new-media platforms.
ITN’s new-media portfolio consists of the news website and its
associated radio websites - LBC and News Direct - plus a series of
interactive initiatives that are being planned to support the launch of
ITN’s 24-hour news channel on cable and satellite TV.
Edward, 31, will also look at advertising opportunities on personal
digital assistants (PDAs) like palm-top organisers and mobile
Her role will be split between advertising sales, business development
and running a small marketing team.
At the FT, Edward was responsible for the business development and sales
for FT Business and FT.com.
Before that, she worked at Reuters within the online and real-time
markets as both sales manager and global account manager.
Garry Baines, managing director at ITN New Media, said: ’Philippa joins
at a crucial stage. We are planning to build a direct ITN consumer brand
by developing a family of channels aimed at the convergent media
Commenting on her new post, Edward said: ’ITN is poised to fully exploit
all the new distribution channels now available in the new media
ITN New Media manages and produces websites for London’s 24-hour news
radio station News Direct and LBC and also for Orange’s UK digital
mobile phone network and its WAP mobile service.
Edward takes over from Owen Valentine Pringle, who has left ITN to join
BSkyB as marketing controller for new media.