EE "A close yet far shave" by Saatchi & Saatchi London

Lucifer actor Tom Ellis gets shaved by a robotic arm in EE's latest network push.

The ad begins as Ellis sits on a barber’s chair, situated on Snowdon at 729 metres above sea level. After a brief chat with EE brand ambassador Kevin Bacon, Ellis sits down to a state-of-the-art shave from his barber – who is based 250 miles away in Clapton, London – via a 4G-powered robotic arm which mirrors the gestures of the barber.

It ends as Bacon declares: "When it counts, count on the UK's best network."

The ad launches tonight (21 May) during ITV’s Coronation Street and The Masked Singer alongside digital and outdoor activity. It was created by Alice Marani and Cristiana Candido, and directed by Henry Alex Rubin through Smuggler. Media is handled by Essence.

Kevin Bacon last appeared in an EE ad back in February, where he encountered heartbroken consumer Doug as part of the brand’s "Network envy" series. 

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