EE "A message for NHS workers" by Saatchi & Saatchi

EE has launched a campaign giving unlimited data to NHS workers, fronted by actor and long-running brand ambassador Kevin Bacon.

The ad takes a serious note and shows Bacon sitting down and talking directly to the camera. "Hello UK, hope you’re staying safe," Bacon begins, reassuring the public that he would "normally be making a joke, but not today".

The TV spot shows a link that NHS workers can use to register for unlimited data with EE until October, using a valid NHS email address.

"We’re clapping for you, we’re rooting for you but, most of all, we’re thankful for you," Bacon declares as the spot comes to a close.

Created by Saatchi & Saatchi and launching tomorrow (10 April) on TV, it is supported by video-on-demand and social media activity. It was created by Rodrigo Castellari, Gary Arnold and Neil Ritchie.


Creative director
Senior planner
Manging partner
Business leader
Account director
Account manager
Executive producer
Media buying agency
Production company

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member