EE "Full fibre" by Saatchi & Saatchi London

EE is releasing a new campaign created by Saatchi & Saatchi London, promoting its broadband capabilities.

The TV campaign, yet again featuring Kevin Bacon, will be combined with a nationwide OOH roll-out and targeted digital work. It was art directed by Jon Farley and copywritten by Alex Lucas.

Directed by Tom Hooper through Smuggler, the TV ad follows real-life family the Saleys, who watch in excitement as their home is transformed into a remote air traffic control system connected by their EE Full Fibre Max broadband router.