AgencySaatchi & Saatchi London
SectorTelecom / Utilities brands
Britney Spears joins Kevin Bacon in the latest spot for EE, the first time the pop princess has appeared in a UK brand campaign.
The work promotes EE's offer for new and upgrading customers – six months of free access to Apple Music, available from 1 September.
The multichannel campaign will run for one month from 26 August across print, TV, video-on-demand, digital, social media and out-of-home, including the London Underground and an Oxford Circus station takeover.