EE "Kev's lost in music" by Saatchi & Saatchi London

Britney Spears joins Kevin Bacon in the latest spot for EE, the first time the pop princess has appeared in a UK brand campaign.

The work promotes EE's offer for new and upgrading customers – six months of free access to Apple Music, available from 1 September.

The multichannel campaign will run for one month from 26 August across print, TV, video-on-demand, digital, social media and out-of-home, including the London Underground and an Oxford Circus station takeover.

Credits

Brand director, EE
Executive creative directors
Creative director
Planner
Account handlers
Assistant producer
Media buying
MEC
Media planner
Production company
Director
Editor
Post-production
MPC
Audio post-production

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