EE soups up Glastonbury tractor to create 'slowest fastest' 4G hotspot

An eco-friendly bio-diesel tractor is being modified with superfast mobile technology for this week's Glastonbury Festival, in order to turn it into the "slowest fastest" 4G hotspot.

EE soups up Glastonbury tractor to create 'slowest fastest' 4G hotspot

Glastonbury sponsor EE has installed the equipment into the tractor to provide 4G Wi-Fi within a 10m range of the vehicle, as it travels round Worthy Farm to help keep things running smoothly.

Brand: EE

Client: Spencer McHugh, brand director at EE

Agency: M&C Saatchi Sport and Entertainment

Creative: Dave Roberts and Alex Wilkinson