Effie Awards to celebrate marketing effectiveness in the UK

Effie Worldwide and the International Advertising Association have launched the Effie Awards in the UK, celebrating excellence in marketing effectiveness.

Effies: inaugural UK awards will be held in May 2016
Effies: inaugural UK awards will be held in May 2016

Paul O’Donnell, the chief executive for EMEA at Ogilvy & Mather, has been named the chair of the Effie UK steering committee.

Others on the panel include Jon Wilkins, the executive chairman of Karmarama, Richard Davies, the global media director at RB, and Katie Mackay, the joint head of strategy at Mother.

The awards will recognise work that ran in the UK between 1 April 2014 and 30 September 2015. The winners will be announced at the 2016 Effie UK Awards in London in May next year.

Entries for the programme will open next month and judging will take place over February and March 2016.

Neal Davies, the president and chief executive of Effie Worldwide, said: "We are extremely proud to partner with the IAA to have an Effie programme under way in the UK." 

The Effie Effectiveness Index lists the most effective agencies, marketers, brands, networks and holding companies.