From ego to purpose

The disparity between the desires of the ego and the underlying drivers of authentic happiness often lies at the heart of unhappy marketing careers.

The uncomfortable truth remains that the creative industries form a veritable graveyard of bruised egos.

As data-driven insight continues to transform the industry, the pressure to focus on ‘actionable’ outcomes has never been greater.   

Successful companies are focused on results bigger than their ego or bottom line. Ann Francke, chief executive of the Chartered Management Institute, says: "You have to talk about your people, your purpose, why you are here. If your board is only talking about financials, it is not enough. The cultural ‘fails’ of the past few years have opened up a new opportunity."