Egyptian Tourist Board picks WPP agencies for global account

LONDON - JWT's Cairo office, in partnership with Mindshare and RMG, has won the estimated £35 million global creative and media accounts for the Egyptian Tourist Board.

Egypt... tourist board
Egypt... tourist board

The agencies picked up the business after a pitch against agency teams comprising DDB (the incumbent on the business), with OMD, TBWA\ with BBDO and Euro RSCG and Grey pitching alone. They will begin working on the account immediately.

DDB picked up the account in September 2005 after a pitch against Publicis and TBWA\Worldwide.

Other JWT Cairo accounts include Bayer, Cadbury, Nestlé, Unilever and HSBC.