EHS Brann lands anti-obesity direct work

LONDON - EHS Brann has won the direct marketing part of the government's £75m anti-obesity drive after a four-way pitch.

The agency was selected ahead of Tullo Marshall Warren, Craik Jones Watson Mitchell Voelkel and Partners Andrews Aldridge.

The Department of Health's pitch was run by the COI and marketing consultant and former Boots marketing director Andrew Brent.

EHS Brann joins ad agency M&C Saatchi and media agency Manning Gottlieb OMD on the account, which will involve three years of marketing activity.

The anti-obesity campaign will be aimed at convincing parents to make changes to their kids' diet and increase their level of physical activity. It is part of the Government's Healthy Weight, Healthy Lives strategy.

Separately, Media Asia reports that Korea has approved restrictions on TV advertising for unhealthy food and drink products, following in the UK's footsteps.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now