- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.
The campaign will embrace print and television, but also the Internet, direct mail, wall paintings, billboards, bus wraps, a wide variety of retail promotions. The campaign was created by XXX XXX
The 30-second national TV and cable spots feature a James Bond theme. In addition, Lara Croft will be featured in Sony's PlayStation campaign, which will air in shows including the X-Files and Friends.
Tomb Raider and Tomb Raider II sold more than 9 million copies for the PlayStation and PC.
