Eidos prepares for Lara Croft US blitz

- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.

- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.

The campaign will embrace print and television, but also the Internet, direct mail, wall paintings, billboards, bus wraps, a wide variety of retail promotions. The campaign was created by XXX XXX

The 30-second national TV and cable spots feature a James Bond theme. In addition, Lara Croft will be featured in Sony's PlayStation campaign, which will air in shows including the X-Files and Friends.

Tomb Raider and Tomb Raider II sold more than 9 million copies for the PlayStation and PC.







Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus