Einstein plays Lady Gaga on the violin in Nat Geo's first Super Bowl spot

Created by McCann New York, the ad previews the upcoming series "Genius."

Immediately after Lady Gaga takes her bow in Super Bowl LI’s halftime game, her music will appear in National Geographic’s first Super Bowl spot. Promoting the upcoming series "Genius," the 45-second ad features Geoffrey Rush as Einstein playing "Bad Romance" on the violin. The ad ends with Rush making Einstein’s signature gesture of sticking out his tongue. The show, which follows the career trajectory of the famous scientist, premieres in April.  

Credits

Production Company
Ivan Zachariáš
Patrick Milling Smith
Brian Carmody
Allison Kunzman
Andrew Colón
Nick Landon
Music Arrangement/Performer – Oli Langford
Music Supervision – JSM
Editorial Company
Filip Malásek
Postproduction
UPP
Sound

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