AgencyAnomaly, New York
SectorFood and Drink and Alcohol
No candidate is named, but the brand makes its values clear in its latest "Keep Walking" spot.
On the night before Election Day, during TBS' "Full Frontal with Samantha Bee," Johnnie Walker will unveil the latest spot in its 17-year-old "Keep Walking" campaign. Though the 60-second film, created by MDC Partners' Anomaly (a 90-second version is seen here), makes no mention of the contest or candidates, it clearly signals the brand's rejection of Trump's anti-immigrant campaign. A Latino-accented voiceover reads "This Land is Your Land" in English and Spanish over dramatic images of multicultural Americans. It ends with the brand's usual tag line, slightly adjusted for the occasion: "Keep Walking America."