Electric warmth

Eastern Electricity is to launch a brand building campaign this month in the run-up to deregulation of the consumer electricity market in April 1998. The campaign, produced by Barraclough Hall Woolston Gray, uses the strapline ’A little warmth goes a long way’ and will include posters, radio, bus ads and direct mail. The media buying for the campaign is by BHWG’s media arm Prager & Partners.

Eastern Electricity is to launch a brand building campaign this

month in the run-up to deregulation of the consumer electricity market

in April 1998. The campaign, produced by Barraclough Hall Woolston Gray,

uses the strapline ’A little warmth goes a long way’ and will include

posters, radio, bus ads and direct mail. The media buying for the

campaign is by BHWG’s media arm Prager & Partners.