Eastern Electricity is to launch a brand building campaign this
month in the run-up to deregulation of the consumer electricity market
in April 1998. The campaign, produced by Barraclough Hall Woolston Gray,
uses the strapline ’A little warmth goes a long way’ and will include
posters, radio, bus ads and direct mail. The media buying for the
campaign is by BHWG’s media arm Prager & Partners.