Electronic Telegraph celebrates fifth birthday

LONDON – Electronic Telegraph, Britain's first online newspaper, this month celebrates its fifth birthday.

To mark the event, from November 15 to November 28, Electronic Telegraph is running a competition exclusively for those involved in the media industry.

Prizes include Eurostar tickets to Paris, a crate of Champagne and designer gifts from Best of British (www.bestofbritish.com).

Details of the competition can be found by visiting telegraph.co.uk Electronic Telegraph effectively launched the digital era for the British newspaper industry when it went on-line in November 1994.

Originally intended as a research and development project to test daily news publishing, it has grown from a site with around 20 stories and a few thousand readers into more than one million pages of content, with a claimed 70,000 readers per day.

During its five years, Electronic Telegraph has achieved numerous successes including five major firsts in the online world: the first newspaper in the UK to go online; the first newspaper website to tie in with interactive television; the first site to win the Newspaper Society's Newspaper of the Year Award; the first online newspaper to launch its own branded breaking news service; and the first to bring leading British designers online through Best of British.

Danny Meadows-Klue, publisher of The Electronic Telegraph Network, said: "This has been a roller coaster ride. During the first five years of the commercial use of the internet we've seen wave after wave of new ideas and radical approaches that have pushed back the frontiers of publishing and defined new forms of marketing. "

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