Ella Eyre stars in ITV2 Mobo push

Ella Eyre and Naughty Boy star in a new campaign to promote the new ITV and Mobo "Paving The Way" awards.

As part of the Mobo initiative’s 20th anniversary, ITV and Mobo have created the Paving The Way awards, a new category in the Mobo Awards that will celebrate trailblazers working in the creative industries.

For each of the Paving The Way awards winners, an actual paying stone will be laid somewhere to celebrate their achievements.

For the ad campaign ITV Creative partnered with the creative social enterprise, Commercial Break, to create a series of short films that will run as promos on air on ITV2 and on social media.

The films, which star Krept & Konan as well as Eyre and Naughty Boy, aim to tell the stories of the three stars and how they were inspired by Mobo.

Wiley will be the first winner of the Paving The Way award and his paving stone will be placed at his old secondary school, Bow School, in Tower Hamlets, east London.

The Mobo Awards will be broadcast on ITV2 on 4 November.

Topics