Elle clothes brand chooses Rocket to lead Euro ad push

Rocket has been appointed to handle pan-European media planning and buying for the fashion sportswear brand, Elle Active, as the joint brand licensees, Actif Sportif and Hartstone Leathergoods, seek to boost European sales.

Rocket has been appointed to handle pan-European media planning and

buying for the fashion sportswear brand, Elle Active, as the joint brand

licensees, Actif Sportif and Hartstone Leathergoods, seek to boost

European sales.



Rocket will work with Alan Page, a former director of Harari Page, who

has been appointed creative consultant to Elle Active. Previously,

advertising and media were developed in-house.



Elle Active, a licensed brand from Hachette, which owns Elle magazine,

was launched in the UK last year through department stores, independent

outlets and mail order. The range includes sports and leisurewear

produced by Actif Sportif and bags and accessories made by Hartstone

Leathergoods.



Rocket will develop media activity initially around magazine advertising

and has been briefed to create a strategy which will help establish a

strong market share for the brand by the year 2000.