Elle and Very to debut fashion pop-up

Online fashion retailer Very and Elle Fashion Cupboard are launching their first-ever pop-up together.

Very and Elle partnership: fashion pop-up
Very and Elle partnership: fashion pop-up

Taking place tomorrow (19 November) at Rook & Raven in central London, the event aims to bring to life both brands' shopping and style content. Visitors will have the chance to meet the Elle team, preview and see Elle's top picks from the new V by Very collection, enjoy discounts and styling advice, and receive a VIP shopping experience, which will include a 30-minute consultation, a luxury gift from V by Very and fizz and sweet treats.  DJ Blonde Ambition will be hitting the decks. 

The Elle Fashion Cupboard, which showcases rails and installations by fashion and beauty houses and also incorporates the latest technology, launched a partnership with V by Very in September. As well as the pop-up, the collaboration has resulted in an online hub featuring fashion, styling and shopping content. 

Very.co.uk previewed its Christmas campaign last week with projections on iconic London buildings. Earlier this year, Elle partnered with Swarovski to host a fashion and fitness event at The Hoxton, Holborn.

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