Emap Active has transferred senior sales and editorial staff to a
newly created pounds 5 million digital business team.
The team consists of 23 ’big-hitters’, and is led by publishing director
Ian Templeton.
The three sales people involved in the scheme are Joe Austin, senior ad
manager for modern car titles, Andrew Archer, ad director for internet
titles, and Kate Brown, ad director across the angling titles. The team
is also looking for a new-media director.
Although Templeton said that the outfit has been set up primarily to
’increase digital business’, sources say it will also be behind the
launch of several new websites for the group’s print titles. There will
be major revamps for some of Emap Active’s existing sites, including
those of Max Power and Motor Cycle News.
The move means that vacancies for sales staff will be created on the
print titles, although no recruitment will take place until after an
initial three-month period. The three sales people will then be given
the option of returning to their previous roles or remaining on the
digital team.
Work will be initially concentrated on golf, car and bike titles, using
this experience as a template for the later redesign of other sites.
The first of the new sites is expected to be up and running early in the
new year.
