Gyles Abbott, a former Emap salesman, rejoins the company as ad director for the title, known as Project Tyson. He will report to commercial director Julian Elvin, who adds Project Tyson to his FHM remit.
Abbott had previously spent two years in senior sales roles at IPC Media and JC Decaux. He will be joined on the magazine by ad manager Jeff Perkins, who previously handled the commercial side of BBC Magazine’s food title Olive.
The hiring of a senior sales team follows the appointment of Chat editor Paul Merrill as editor of Project Tyson. The magazine will target 16 to 30 year olds and aims to blend the celebrity content of magazines such as Heat with sports and music coverage.
Jason Trout, head of men’s magazines at Emap Advertising, said: “The Project Tyson team is one of the strongest sales team ever assembled in the men’s market. The team combines Emap expertise with new experience from a range of relevant market places.”
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