Emap On Air plans TV sales division

Emap On Air is looking to launch a television sales division in as it prepares to expand into the TV market.

Emap On Air is looking to launch a television sales division in as

it prepares to expand into the TV market.



Emap has only one TV channel in its existing portfolio, the youth and

music station The Box, which is sold by Carlton Digital Sales. That

contract has just been extended for another year.



But Emap also announced last week that it has appointed a head of

television sales - the first time such a position has ever existed

within the company’s ranks - and it is believed the group is

concentrating on acquiring other TV channels.



Nick Downes, who steps into the head of TV sales role, was previously an

account manager at Emap On Air radio sales, but was trained at Yorkshire

Television and has been charged with finding new business in the TV

broadcast arena, as well as looking after The Box.



Downes will also recruit sales people for his team. Their initial role

will be to work on sponsorship and promotion deals on The Box.



According to a company insider, Emap is interested in TV channels in

youth and ’middle-youth’ entertainment lifestyle channels, both of which

would fit with the group’s existing brands. ’Emap has a reputation of

selling its own products and if we sell more television, it’s reasonable

to assume that the business will be done in-house,’ the source said.



’Emap has a policy of developing ideas that can be brand linked across

all our media - radio, magazine, online and eventually more television,’

said Downes.



Tom Toumazis, managing director at Emap On Air, said, ’Nick will oversee

our relationship with Carlton Digital Sales, which sells our advertising

at present. He will be working full time in this area for the time

being.’



The Box - which was launched in March 1992 and is described as a

’24-hour video music channel’ - is carried on NTL, Cable & Wireless,

Telewest and Sky Digital.



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