Emap On Air has signed a pounds 500,000 combined cinema and radio
sponsorship deal with Warner Village Cinemas.
Moviezone is a film show that will broadcast on Emap’s Big City stations
in Manchester, Leeds, Newcastle, Preston and Sheffield.
The programme will give listeners up-to-date information about the
latest films, including where and when they are showing. It will also
feature film reviews and cinema ticket giveaways.
Moviezone will be advertised on Warner screens as sponsorship credits,
showing cinema-goers when the programme will air on the radio.
Dave King, sales director at Emap On Air, said: ’ It’s a great way to
pull in local advertisers. You’ve got your ten-year-old who goes to the
cinema, sees an ad for his or her favourite radio station and tunes
The deal was negotiated by Richard Jacobs, head of sponsorship at Emap
On Air, and Joe Emir, promotions executive at Warner Village
MediaCom TMB’s head of radio Mike Hope-Milne oversaw the buying.
Separately, Emap On Air has split its sales teams into two groups
consisting of an account and a planning team. The account team will
focus on the trading and negotiations, while the planning team will book
The Emap Performance Network includes the Big City radio network, Magic
radio network, Kiss 100, The Box music television and all music
publications, events and websites.