Emap Business eyes new-media

Emap Business Communications is to refocus on eight key areas that have strong potential for new-media development, following the sale of 13 business magazines and seven exhibitions to Informa Group for pounds 28 million (Media Business, 8 November).

Emap Business Communications is to refocus on eight key areas that

have strong potential for new-media development, following the sale of

13 business magazines and seven exhibitions to Informa Group for pounds

28 million (Media Business, 8 November).



Five of these areas will be construction, automotive, media, healthcare

and retail and the other three will come from its remaining portfolio,

which includes communications, food, travel and plastics.



’Within two years we aim to have eight major sectors but we can’t

predict what the other three areas will be,’ said EBC chief executive

Derek Carter.



Carter claims to have advanced plans in the communications area

involving expansion of its existing titles and the launch of new

businesses. ’We will be making a significant investment in

communications, exhibitions and digital operations, such as

totaltelecom.com,’ hesaid. He also revealed the launch of two new food

shows and a plastics exhibition.



The 106 personnel affected by the Informa Group sale, including 29 ad

sales staff, are to move with the businesses. Nobody is being offered

redundancy. In the case of the Emap Finance titles, staff will move into

Informa’s offices in the City. The others will remain in Meed House

which is being sold by Emap as part of the deal.



The sell-off includes the six Emap Finance insurance titles and Fishing

News and Airtrade.



The combined portfolio has duplications in certain markets, such as

Insurance Age and Insurance Day, casting doubts on the need for two

sales teams.



But Informa Group chairman Peter Rigby insisted he was comfortable with

having separate title teams. ’We are different to Emap, we have lots of

small niche titles with their own sales teams.’



Asked whether ads in the insurance titles would be sold as a package,

Rigby said: ’We have no hard and fast plans on that at all.’



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