Emap Business Communications is to refocus on eight key areas that
have strong potential for new-media development, following the sale of
13 business magazines and seven exhibitions to Informa Group for pounds
28 million (Media Business, 8 November).
Five of these areas will be construction, automotive, media, healthcare
and retail and the other three will come from its remaining portfolio,
which includes communications, food, travel and plastics.
’Within two years we aim to have eight major sectors but we can’t
predict what the other three areas will be,’ said EBC chief executive
Carter claims to have advanced plans in the communications area
involving expansion of its existing titles and the launch of new
businesses. ’We will be making a significant investment in
communications, exhibitions and digital operations, such as
totaltelecom.com,’ hesaid. He also revealed the launch of two new food
shows and a plastics exhibition.
The 106 personnel affected by the Informa Group sale, including 29 ad
sales staff, are to move with the businesses. Nobody is being offered
redundancy. In the case of the Emap Finance titles, staff will move into
Informa’s offices in the City. The others will remain in Meed House
which is being sold by Emap as part of the deal.
The sell-off includes the six Emap Finance insurance titles and Fishing
News and Airtrade.
The combined portfolio has duplications in certain markets, such as
Insurance Age and Insurance Day, casting doubts on the need for two
But Informa Group chairman Peter Rigby insisted he was comfortable with
having separate title teams. ’We are different to Emap, we have lots of
small niche titles with their own sales teams.’
Asked whether ads in the insurance titles would be sold as a package,
Rigby said: ’We have no hard and fast plans on that at all.’