Emap closes Big! after sales slump

Emap is closing Big!, its pre-teen celebrity magazine, but has another youth title in the pipeline, codenamed Project Onion.

Emap is closing Big!, its pre-teen celebrity magazine, but has

another youth title in the pipeline, codenamed Project Onion.



Big!’s 2 February issue will be its last. Recent issues of the

fortnightly, which recorded an ABC of 91,846 for the first half of 1999,

have slumped to circulations as low as 60,000.



This has happened despite Emap’s investment in a relaunch late last

year.



The decision to close Big! means the magazine does not have to publish a

second half-year ABC figure this week.



The advertising sales team sells across Emap’s young women’s portfolio,

which consists of Smash Hits, J17, Bliss, More, Minx and Looks.



All the members of the editorial team have been offered new jobs and

were given the weekend to reach a decision over whether they wished to

stay at Emap. Some are likely to move onto Project Onion, which is

thought to be a J17 for pre-teens. Ex-J17 and Bliss editor Ally Oliver

has been working on the project since last October.



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