Emap Consumer in search for new cross-media chief

Emap Consumer is hunting for a new director to work out how best to sell across all the company’s consumer operations: Emap On-Air, Elan, Metro, Active and Online.

Emap Consumer is hunting for a new director to work out how best to

sell across all the company’s consumer operations: Emap On-Air, Elan,

Metro, Active and Online.



Although the role could effectively lead to a group sell, Emap Consumer

commercial director Hamish Scott was keen to downplay this description

of the new role. ’Group sell sounds like you’re talking ’pile it high,

sell it cheap’,’ he explained. ’We have never done that and we never

will.



This is a project to look at how we can service agencies and clients

better across all the different media we have,’ he said.



’Someone has to be appointed and then we will see how we will move

forward,’ he added.



He said there were a few internal candidates but it is understood the

company has been looking outside as well.



A handful of media bosses are believed to be on a list of

desirables.



Scott said the specific job title had not been decided either, and would

depend largely on what kind of person Emap selected for the post. The

ideal person would have the ability to think across all media, he

said.



’We are uniquely positioned to offer clients multi-media solutions.

No-one else has television, radio, magazines, below-the-line and 52

websites. People are knocking on our door every day.’



For the past year Emap has examined this issue through a forum of

commercial directors from each division. One of Emap’s largest

cross-media campaigns was a Whitbread drive last year for Stella Artois,

which comprised promotions across radio stations and magazines.



Emap is due to announce its interim results today. Analysts are

predicting pre-tax profits of between pounds 81 million and pounds 86

million for the six months ending 30 September.