Emap has created three new divisions as part of an overhaul of its
The changes are aimed at providing advertisers with greater cross-media
opportunities. The new structure will see media sellers and planners
replaced by people selling across the portfolio.
Steve Newbold, the former commercial director at Emap Metro, has been
appointed to the new role of director of market development. His team
will focus on developing linkaging deals across Emap’s brands in several
categories, including film and music.
A second new division is brand management, which will be headed by Julie
Harris, the former commercial director of Emap Elan. The department aims
to improve the link between the advertising, publishing and editorial
The third division, creative solutions, will handle promotions and
sponsorships across the magazine business . It will be headed by
Loredana Roberts, who has been appointed client director.