Emap Digital has poached Carat International's global director of digital media, Jeremy Swinfen Green, to fill the new position of worldwide director of advertising operations.
The move comes as Emap Advertising aims to strengthen its own new-media offering, hiring the former Ogilvy & Mather media account director Jane Henley to head its digital sales team.
Swinfen Green will be asked to work with Emap's print publishing divisions to develop online ad offerings and to persuade Emap's print advertisers that internet branding can prove a worthwhile complementary tool.
'Jeremy will bring his knowledge of agency and client requirements and online advertising space to help make Emap Digital and its businesses leaders in this field,' Emap Digital's chief operating officer, Luke Alvarez, said.
Henley will take on a 25-strong sales team that is being reorganized along market category lines. Emap's sites will be divided into streams covering men, women, travel, entertainment, active and music. 'With these market categories we can provide a greater focus on product knowledge and added-value solutions,' Emap Advertising's managing director, Tom Toumazis, said.