Emap Elan has lured a multimedia expert from the BBC to mastermind
the extension of its women’s magazine brands onto the web.
Carmel Hayes, 39, becomes new-media director for the women’s portfolio
at Elan. She was previously cross-media senior project manager at the
BBC, reporting to Alan Yentob and Mike Miller, controller of sport.
Her priorities at Elan will be to launch RedDirect online, relaunch New
Woman online and further develop the Escape Routes site.
Hayes described Emap as ’light years ahead of other publishers in its
thinking about digital’. She said the prospect of exploiting the digital
potential of Elan’s brands was ’fantastically exciting’.
Hayes reports to Dawn Bebe, women’s media director. Bebe commented: ’We
have only really had one website before, Newwomanonline.co.uk. It has
inspired numerous women-oriented sites from other organisations. There
is huge potential for our women’s portfolio on the web.’ As well as New
Woman and Red, Elan’s titles include J17, More and Top Sante.
In the past, Hayes has worked as a designer on Emap titles J17 and the