Emap gears up for ClickManchester launch

Emap Digital is targeting local advertisers as it gets set for the launch of its first city website, ClickManchester.com.

Emap Digital is targeting local advertisers as it gets set for the

launch of its first city website, ClickManchester.com.



ClickManchester is one of the clickUK.com network of sites, each

operating in the eight cities already covered by Emap’s Big City Radio

Network.



These are Manchester, Newcastle, Leeds, Sheffield, Liverpool, Preston,

Stockton and Hull. More city-based sites will roll out over the next two

years.



Dave King, Emap Advertising’s broadcast director, is handling sales,

backed by a 12-strong online team.



The unit is offering advertisers sponsorship packages, banners, pop-up

icons and mini-features.



Emap claimed the sites would share the radio stations’ brand values of

’fun, interaction, big-city living and urban attitude’.



The websites will target 15- to 34-year-olds, giving updates on

clubbing, pubs, films, food and local news as well as offering chat

rooms and an e-mail service.



Users will also be able to interact with the stations’ radio

personalities online.



Emap is spending pounds 300,000 on a launch ad campaign. It will run

from the end of July on poster sites and buses in and around

Manchester.



Paul Keenan, chief executive of Emap Digital, said: ’By taking the

content of the Big City Network and our lifestyle and entertainment

brands, we can create brands and generate content that will reach out to

our familiar core audience in a completely different way.’



Tom Hunter, managing director of clickUK.com, added: ’This is an edgy

new site that will appeal to the affluent young market advertisers want

to reach. We have strong links to Emap brands such as Heat, Empire and

FHM, and this will enable us to generate great content for the

site.’



Question Time, p10.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content