Emap is creating the new position of head of magazines in a bid to
improve advertisers’ access to its portfolio and to secure more
advertising deals across the group.
An appointment has not been made as yet and the company says that the
position has not been advertised externally.
The appointee will report to Tom Toumazis, the managing director of
The move follows the media group’s dramatic restructuring at the end of
last year. This was aimed at improving the supply of cross-media
advertising opportunities and strengthening the group’s strategic
Advertisers can already advertise across the group, but Emap aims to
improve its offering in this area.
A similar position already exists within Emap’s broadcast division,
which is headed by David King.
At the end of last year, Kevin Hand, the chief executive of Emap, said
the group would continue its large scale investment in the internet, but
that magazines would take priority in the second half of this year. The
company is launching a US version of FHM and is also pushing some of its
weaker titles such as Heat, which is yet to reach its target