Emap Metro is set to launch several men’s titles next year, one of
which is rumoured to be a lifestyle magazine for readers who have moved
on from FHM.
IPC launched an older magazine, Later, earlier this year but many media
observers feel it has not filled the gap. Emap has carefully cultivated
its ’boys-to-men’ portfolio but there is little choice for the new
generation of male magazine readers once they outgrow the laddish Loaded
and FHM.
Dennis is also thought to be looking at something for Maxim readers to
grow into.
Emap chief executive Kevin Hand has revealed that most of the group’s
second-half spending would go on FHM’s launch in the US. Speaking at the
group’s interim results presentation, he added that FHM might pave the
way for other Metro titles such as Q to launch editions into the
American market.
The group announced a 17 per cent rise in interim pre-tax profits to
pounds 89 million.
