Emap Metro’s global sales team entices Levi’s into FHM

Emap Metro’s move to set up international sales teams has borne its first fruit with a Levi’s spread in the UK and French editions of FHM.

Emap Metro’s move to set up international sales teams has borne its

first fruit with a Levi’s spread in the UK and French editions of

FHM.



The deal, which is said to be worth around pounds 200,000, was

negotiated with Levi’s media agency Motive. The jeans manufacturer has

bought seven consecutive pages in both the April UK edition and the

March French edition.



James Carter, group ad director on men’s titles at Emap Metro, said:

’This is the first major deal since we have been looking at this as a

way of maximising our service to clients. We have nine editions of FHM

worldwide and are planning to launch more. We expect to do more of

this.’



James Greet, international media director at Motive, said: ’I would love

to be able to converse with more magazine brands on a multi-market

basis.’



But Greet said that the real upside was the opportunity for more

creative regional or global partnerships in the future, such as joint

consumer events.



Emap Metro announced plans to set up international sales teams last

November to court both global buyers based in London and local buyers

based overseas.



The plan was to sell titles as cost-effective global vehicles.



Emap Metro will shortly appoint an international sales director to

coordinate worldwide efforts.



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