Emap has acquired the Scottish Motorcycle Show from M&R Promotions
and has agreed to acquire Shire PR and Marketing - the owner of the Road
Racing and Superbike Show.
The shows will be managed by the Automotive Network, which was recently
set up to house all Emap’s car and bike properties including Max Power
and the market leading Motor Cycle News.
The exhibitions will also be supported by Emap’s other motorbike titles
- Bike, Performance Bikes, What Bike and Ride, as well as the
motorcyclenews.com website, providing a marketing base of over 800,000
The shows will continue to be organised and sold by M&R and Shire for
the next two years. However, Emap is training Motorcycle News area sales
manager Richard Husbands, and recruiting two experienced sales
executives, to assist with the selling.
Publishing director Ian Templeton said that the monthly and weekly
motorcycle sales teams are to be merged and will eventually take on the
selling of the exhibitions entirely.
Templeton claimed that Motorcycle News has grown in circulation by 7,000
copies a week since its relaunch in June. He also revealed that Bike is
to be relaunched in the summer, but insisted thatsales were still
Emap Automotive Network also owns the Fleet Show and, in partnership
with Mallory Park, the Post TT Classic Show.