Emap plans single company for sales

Emap plans to place every one of its sales staff in a single new company, as part of a shock reorganisation announced last week.

Emap plans to place every one of its sales staff in a single new

company, as part of a shock reorganisation announced last week.

The reorganisation combines the advertising departments of the four

consumer brands - Elan, Metro, Active, On Air - into a separate company

to be headed by Emap On Air managing director Tom Toumazis. From 4

January, the commercial directors of the four brands - Julie Harris,

Steve Newbold, Loredana Roberts and Dave King - will all report to

Toumazis who will continue to report to Emap Radio chairman Tim


The aim of the as yet unnamed new company is to offer cross-media

advertising packages across all the combined group’s magazines, websites

and broadcast channels. However, the organisation’s structure and how it

is to be achieved in practice have yet to be decided. ’Over the next six

weeks we will talk to customers and staff and work up a plan for how it

will all work,’ said Schoonmaker. ’We want to find new ways of working

with agencies and clients.’

One option may be to allocate client responsibilty to individual account

managers who will sell across all media. Other less radical options will

involve teams retaining brand ownership and media separation.

In recent weeks, both Elan and Metro have announced radical restructures

of their ad departments. Those plans are effectively scuppered by the

new announcement.

The location of the company is yet to be decided.

However, it is sure to involve a relocation for many staff, if not


Only Active’s Peterborough-based staff are excluded from the

re-organisation. Active’s London-based staff are, however, included in

the move.

In another radical move, the consumer businesses are to be divided into

four market-focused portfolios or networks - music and entertainment,

lifestyle, automotive and health.

These will employ the editorial, creative and marketing staff and the

publishers. The health and automotive divisions of Emap Business

Communications will also move in to the relevant networks.

The Elan Network, combining the Elan and Metro brands, will be run by

Metro managing director Paul Keenan. Elan managing director Sue Hawken

will take on a part-time development role for the new Elan Network.

See profile, p12.



Chief executive: Tim Schoonmaker

Emap Radio

The Box

Music and Entertainment: (Mojo, Smash Hits,Mixmag, excl. Heat and



Chief executive: Tim Brooks

Consumer Health: (Mother and Baby, Slimming, Here’s Health)

Business Health: (Nursing Times, Therapy Weekly)


Chief executive: Paul Keenan

Men’s Lifestyle: (FHM, Sky, Arena)

Women’s Lifestyle: (New Woman, Elle, Red)

Youth: (J17, More, Big, plus Heat and Empire)


Chief executive: Malcolm Gough

Consumer Auto: (Max Power etc.)

Business Auto: (Fleet News etc).

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