Emap plans to place every one of its sales staff in a single new
company, as part of a shock reorganisation announced last week.
The reorganisation combines the advertising departments of the four
consumer brands - Elan, Metro, Active, On Air - into a separate company
to be headed by Emap On Air managing director Tom Toumazis. From 4
January, the commercial directors of the four brands - Julie Harris,
Steve Newbold, Loredana Roberts and Dave King - will all report to
Toumazis who will continue to report to Emap Radio chairman Tim
The aim of the as yet unnamed new company is to offer cross-media
advertising packages across all the combined group’s magazines, websites
and broadcast channels. However, the organisation’s structure and how it
is to be achieved in practice have yet to be decided. ’Over the next six
weeks we will talk to customers and staff and work up a plan for how it
will all work,’ said Schoonmaker. ’We want to find new ways of working
with agencies and clients.’
One option may be to allocate client responsibilty to individual account
managers who will sell across all media. Other less radical options will
involve teams retaining brand ownership and media separation.
In recent weeks, both Elan and Metro have announced radical restructures
of their ad departments. Those plans are effectively scuppered by the
The location of the company is yet to be decided.
However, it is sure to involve a relocation for many staff, if not
Only Active’s Peterborough-based staff are excluded from the
re-organisation. Active’s London-based staff are, however, included in
In another radical move, the consumer businesses are to be divided into
four market-focused portfolios or networks - music and entertainment,
lifestyle, automotive and health.
These will employ the editorial, creative and marketing staff and the
publishers. The health and automotive divisions of Emap Business
Communications will also move in to the relevant networks.
The Elan Network, combining the Elan and Metro brands, will be run by
Metro managing director Paul Keenan. Elan managing director Sue Hawken
will take on a part-time development role for the new Elan Network.
See profile, p12.
EMAP CONSUMER GROUP
Chief executive: Tim Schoonmaker
Music and Entertainment: (Mojo, Smash Hits,Mixmag, excl. Heat and
Chief executive: Tim Brooks
Consumer Health: (Mother and Baby, Slimming, Here’s Health)
Business Health: (Nursing Times, Therapy Weekly)
Chief executive: Paul Keenan
Men’s Lifestyle: (FHM, Sky, Arena)
Women’s Lifestyle: (New Woman, Elle, Red)
Youth: (J17, More, Big, plus Heat and Empire)
Chief executive: Malcolm Gough
Consumer Auto: (Max Power etc.)
Business Auto: (Fleet News etc).