Emap has hired Zoe Bartlett, the Evening Standard's head of sales, to take control of day-to-day advertising for Emap's portfolio of 38 magazines and 180 sales staff.
Bartlett, who takes up the new position of magazine sales controller for Emap Advertising on 1 May, will also deputise for magazine sales director Theresa Coligan.
In addition to supervising the sales operation, she will assist Coligan in developing the department's broader strategy. The appointment fills a gap in the department's skill set, complementing Coligan's agency background.
Emap Advertising managing director Tom Toumazis said the department needed another perspective. 'Zoe's impressive publishing expertise includes superb agency contacts which will give us a greater external focus in a competitive market,' he said.
Toumazis added: 'She can contribute a great deal to how we shape this business.'
Coligan said she and Bartlett would work together closely and there would be no division of responsibilities. She added that Bartlett's daily newspaper discipline would be a welcome addition, given Emap's move into higher-frequency magazines such as the weekly Heat.
The heads of the four market teams, which were created in a restructure last autumn, will report to Bartlett, as will the head of creative solutions.
The market team heads are Suzanne Grover (women's), Ann Collins (men's) and Barbara Patterson (youth). There is a vacancy for the head role in the music and active group. Loredana Roberts, who headed creative solutions, is leaving the company and a replacement is being sought.
Bartlett has spent her entire 16-year media career at the Standard, starting as a display sales executive. She is currently sales head and deputy to ad director Mike Orlov.
Industry sources say she has been unsettled since Orlov took the top ad job at the Standard a year ago, after joining from the Mail on Sunday along with managing director Sally de la Bedoyere.