Emap restructures to boost sales potential

The media group, Emap, has announced a drastic restructuring of its business as it seeks to strengthen its strategic direction and the supply of cross-media advertising opportunities.

The media group, Emap, has announced a drastic restructuring of its

business as it seeks to strengthen its strategic direction and the

supply of cross-media advertising opportunities.



Kevin Hand, the chief executive of Emap, has created four networks, each

with its own chief executive, which can offer advertisers packages

across the company’s magazine, broadcast and new-media interests.



Paul Keenan becomes chief executive of the lifestyle network, Emap Elan,

which will incorporate the men’s, women’s and youth lifestyle

titles.



Tim Schoonmaker will be responsible for the music network, Emap

Performance, which will include the music magazines plus Emap’s radio

stations, its television channel, The Box, websites, events and the

online concert ticketing service, aloud.com.



Malcom Gough will head up the automotive network incorporating

magazines, websites and direct marketing services. Tim Brooks will be

chief executive of Emap Health, which will include the group’s

healthcare titles alongside its consumer pregnancy and baby titles.



Hand has also created a separate division for the company’s digital

services, Emap Digital, which will be chaired by David Grigson.



Tom Toumazis, head of the broadcast sales operation at Emap On Air,

takes up the new position of director of UK consumer advertising.



Sue Hawken, managing director of the women’s magazine group, Emap Elan,

has been made president of the lifestyle network, responsible for

product development.



Emap announced the restructure as it unveiled its interim results for

the six months to September. Half-year revenues for the group were up 34

per cent to pounds 548.5 million giving it an operating profit of pounds

62.6 million.



Hand said the group would continue to invest heavily in the internet,

but that most of the group’s second-half spending would be ploughed into

the US launch of FHM.



He also indicated that the weekly entertainment magazine, Heat, which

has a circulation of 80,000, had yet to reach its target: ’We are

delivering a great audience, but we want to hit a bigger audience. I’d

like to hit 100,000.’



He added that a launch was likely next year.



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