The media group, Emap, has announced a drastic restructuring of its
business as it seeks to strengthen its strategic direction and the
supply of cross-media advertising opportunities.
Kevin Hand, the chief executive of Emap, has created four networks, each
with its own chief executive, which can offer advertisers packages
across the company’s magazine, broadcast and new-media interests.
Paul Keenan becomes chief executive of the lifestyle network, Emap Elan,
which will incorporate the men’s, women’s and youth lifestyle
Tim Schoonmaker will be responsible for the music network, Emap
Performance, which will include the music magazines plus Emap’s radio
stations, its television channel, The Box, websites, events and the
online concert ticketing service, aloud.com.
Malcom Gough will head up the automotive network incorporating
magazines, websites and direct marketing services. Tim Brooks will be
chief executive of Emap Health, which will include the group’s
healthcare titles alongside its consumer pregnancy and baby titles.
Hand has also created a separate division for the company’s digital
services, Emap Digital, which will be chaired by David Grigson.
Tom Toumazis, head of the broadcast sales operation at Emap On Air,
takes up the new position of director of UK consumer advertising.
Sue Hawken, managing director of the women’s magazine group, Emap Elan,
has been made president of the lifestyle network, responsible for
Emap announced the restructure as it unveiled its interim results for
the six months to September. Half-year revenues for the group were up 34
per cent to pounds 548.5 million giving it an operating profit of pounds
Hand said the group would continue to invest heavily in the internet,
but that most of the group’s second-half spending would be ploughed into
the US launch of FHM.
He also indicated that the weekly entertainment magazine, Heat, which
has a circulation of 80,000, had yet to reach its target: ’We are
delivering a great audience, but we want to hit a bigger audience. I’d
like to hit 100,000.’
He added that a launch was likely next year.