Emap revamps Bliss in bid to resuscitate declining copy sales

Emap’s teenage girls’ magazine Bliss has been relaunched with a focus on celebrities and fame.

Emap’s teenage girls’ magazine Bliss has been relaunched with a

focus on celebrities and fame.



Carrying the strapline: ’The mag that makes you famous’, Bliss now

promises to follow the Andy Warhol line and make its readers famous for

15 minutes.



Readers will be offered the opportunity to appear in a pop video, be a

television presenter or have a cameo role in a TV soap.



The revamp, revealed in the August issue, is being supported with a

pounds 500,000 marketing spend.



Most teenage titles suffered in the last round of ABCs but Bliss’s

decline was one of the largest at nearly 15 per cent.



It now lags behind market-leader Sugar by almost 150,000 copies.



In changing the direction of Bliss, Emap hopes to differentiate it from

sister title J17, which competes directly with Bliss and Sugar.



This year, Emap has already closed Big and Minx.



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