Emap's Mother & Baby magazine has launched onto the web with motherandbaby.co.uk.
The new site will offer advice on pregnancy, birth and parenthood. The site will offer features including a panel of online babycare experts, opinions on top brands and a panel of mothers and fathers to test baby equipment in their own homes.
It will also offer personalised weekly email advice tailored to a woman's stage of pregnancy, a baby names library and ideas for family days out.
Visitors will also have the opportunity to see women giving birth live on the web.
The site will also offer a section for fathers-to-be, including a tongue-in-cheek 'Conception Sports Planner' allowing them to plan their baby's arrival around major sporting occasions.
Motherandbaby.co.uk will be edited by Stephanie Neuman, who is a former editor of Mother & Baby magazine.
Neuman commented: "For many mums and dads having a baby is fraught with anxiety and they want information fast often in the middle of the night. Motherandbaby.co.uk has access to the top baby experts in the world, making us uniquely placed to offer the very best advice, help and reassurance."