Emap secures cross-media Bacardi Breezer campaign

Emap Advertising has sealed a pounds 1 million cross-media advertising deal with the drinks company Bacardi Martini.

Emap Advertising has sealed a pounds 1 million cross-media

advertising deal with the drinks company Bacardi Martini.



In a youth-focused campaign, Bacardi will advertise its pre-mixed

spirits drink Bacardi Breezer across the entire Emap portfolio of

magazines, radio, television and websites.



On-air advertising will run across Kiss and the Big City Network

portfolio of radio stations. There will be magazine advertising in

Mixmag, Select, Sky, FHM, Elle, New Woman, Q and Heat.



Emap will also launch a series of sponsorship and promotional activities

on radio shows such as the Kiss Hit-list and Kiss House Nation. It will

then kick off a series of ten events as part of a tour of Breezer club

nights in venues across the UK.



Commenting on the deal, Tom Toumazis, managing director of Emap

Advertising, said: ’Bacardi Breezer is a good match with the Big City

Network and Kiss.



The brand also echoes some of the same ideals as our most popular print

brands. We will also be developing this partnership online, with several

plans for website links in the pipeline.



’Emap is a leader in the youth market and our partnership with Bacardi

will enable direct and powerful conversations with specific youth

communities.’



Universal McCann was responsible for negotiating the deal with Emap on

behalf of Bacardi.