Emap is to radically restructure its consumer sales operation into
a separate company consisting of market sector teams selling across both
radio and magazines.
The new company, simply called Emap, will be headed by Emap’s managing
director Tom Toumazis and will start trading on 17 April.
All 280 Emap staff will be relocated into the company’s Endeavour House
on London’s Shaftesbury Avenue.
The announcement was made to the staff last week and individuals are now
being advised of their role in the new operation.
The new operation will have a flat organisational structure. Many
managerial roles, such as ad managers, are expected to disappear.
The consolidation brings together the sales departments of the women’s
magazine group Emap Elan, men’s group Emap Metro, sport and leisure
group Emap Active and broadcast operation Emap On Air.
The company will be split into market sectors, each with a team managed
by an ad director, which will be able to sell across all Emap media
within their sector.
For instance, the music sector will house magazines such as Q and Mixmag
as well as Emap radio brands like Kiss and Magic. It will have one
dedicated sales force comprising both magazine and radio sales people.
Each sector is likely to have a client team and an agency team.
There will also be a small number of people, described as ’market
makers’, who will be able to offer cross-media advertising solutions at
a senior customer level.
The market makers will focus on large contract deals and are expected to
act as a conduit, filtering leads and information down to the market
The creative solutions function, offering sponsorship, events, database
marketing and online opportunities, will have an expanded role in the
Toumazis said: ’We are reconfiguring the operation to speed up the
service to our customers, offer multimedia solutions and unlock value in
our brands. Customers will be able to access our organisation at various
points - by market sector, by medium or by magazine.’